How Merlin works for Railway Museums, Estates and Gardens

Posted by Courtney Hodgson on Jul 27, 2021

Merlin provides venue management and ticketing software for a range of industries but today I want to shine a light on Railway Museums and Estates and Gardens. Sell tickets, merchandise and food with an all-in-one system designed for visitor attractions. Merlin 'mobile' is also great for providing catering and/or drinks on the train journey. You can also sell or amend tour reservations from any point of sale and introduce site-wide membership discounts. Track visitor spending habits and use the Fastrack option to monitor queues and staffing levels. Perfect for on-site gift-shops and for selling merchandise online. Running a special event? Why not add merchandise options alongside ticket sales?

Merlin EPOS allows mobile printing, which means that food cheques can be directed instantly to a kitchen printer. For tours, we've included a range of controls, allowing each tour type to run at different times, on different days, with different ticket types, each run with its own maximum booking capacity. The same comprehensive tour options available at point of sale can also be chosen online through our exclusive booking portal, Merlin Tickets. Customers can choose a date, time slot and ticket type through our user friendly booking system, which will be setup to match your branding, and even embedded within your own website with our widget.

Estate and gardens, steam train attractions

When bookings are placed online, your customers receive an email confirmation, which includes a unique barcoded ticket to be scanned upon entry to the attraction. Your Merlin point of sale will instantly reflect the new quantity available, and the payment will be directly sent to your account on booking. Merlin Tickets fully integrates with Merlinsoft allowing you to sell your tours, tickets and take bookings online using the same stock file so you never oversell. This also comes in handy for reporting, seeing how many of your sales come from online vs how many come through the EPOS.

We allow you to keep all of your customer data for marketing purposes at no extra cost, we will never re-sell any of this information and it is all fully GDPR compliant.

You can sell unlimited ticket types with restricted or unlimited quantities. This is ideal if they want to enter the gardens and the museum or just one of them.

Offer discounts to people who pre-book by enabling dynamic online pricing in Merlin 'Back-Office'.

If you're just dipping your toes in, then we also offer website only with free setup. To get an idea of how your site could run, have a play with our demo site.

Country house, garden, steam train

We are proud to support the Gift-Aid initiative within the Merlin System. Admission ticket sales can be opted into Gift-Aid at point of sale, automatically adding in a minimum 10% or other donation. Our integration with AFD Postcode Lookup means that donor information can be entered quickly and efficiently, helping you to claim an extra 25% on admissions with no loss in service.

Through Merlin Memberships, you can register up to 5 tiers of supporters or patrons, each with their own unique discounts and benefits across your venue. By associating transactions with registered members, Merlin can provide unique insight into visitor behaviour and spending habits to optimise future offerings.

If you would like any more information then feel free to get in touch, either via a contact us form or telephone (01226 294413)

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