When marketing a company or event it is vital you make use of available tools to make your job easier. Whether you run the company's social media, write a blog or monitor analytics, there are plenty of options out there, with both free and paid plans. Here is my breakdown of the top 7 tools I think make a great addition to any marketing role.
Ahrefs is a Search Engine Optimisation (SEO) tool which can be used for competitor analysis. Search for keywords and see who is linking to your competitors and what their top pages are. You can also see how highly their content ranks and by comparing data you can see any gaps in your own content. The aim is to get quality links back to your site to help increase authority and search engine rank. Another handy part of this tool is that you get alerted when a competitor loses or gains a backlink. There is also the opportunity to join Ahrefs' private Facebook group where you can connect with many like-minded individuals and share hints and tips.
This is one of the best tools for keyword research because you gain a lot of insight into your own website and how it compares to the competitors in your sector. See what keywords you need to use in your event campaign, aim for less competitive words and phrases but not too obscure that hardly anyone searches for them.
If you are looking to connect with influencers to promote your event, you should give BuzzSumo a try. This tool allows you to identify and connect with the influencers in your area. It also enables you to research trending topics for content ideas. See your mentions and how well your content is doing. Don't forget to check out your competition and see how their content is going down with their audience.
This tool is for gaining a better understanding of your market- see what content is trending and how well the competition's content is doing.
3. Google Analytics
There's no denying the importance of using Google Analytics. From seeing where your website visitors are coming from to monitoring conversion rates using goals, Google Analytics gives you access to key insights. You can track campaigns and see if you need to adapt your marketing techniques. It can be paired with Google Search Console to get a deeper understanding of your website's performance.
Google Analytics is a great tool for monitoring traffic to your website and understanding your customers better, for example where are they from, what are their interests and how did they find your website?
Hootsuite is a tool that allows you to schedule social media posts as well as monitor mentions and messages. If you are running an event and want to promote it on social media, this tool is great for creating posts in advance, so you don't have to worry about posting it live at a certain time on a certain date. There are built in analysis tools that tell you how much engagement each post received, how many followers you have lost or gained and how many posts you sent out in a given time period. Easily compare data from two set timescales and export it to a PDF for safe keeping. There are also options to integrate Apps like Mentionlytics to monitor social listening. See who the influencers in your sector are and what people have been saying about your company or event. Hootsuite also gives you the ability to reply to messages and mentions within the dashboard, saving you time and effort.
If you want a marketing tool that will save you time, then Hootsuite is a brilliant example. Schedule posts from the calendar in your dashboard and respond to messages quickly with ease.
Use Hotjar to understand user behaviour on your website. It shows you a heatmap of where your visitors have been and a recording of their activity on your website. Hotjar also enables you to embed surveys on your website in order to get feedback from your users.
This is a useful tool for seeing how users interact with your site and gives you insight into areas that need working on.
HubSpot is a great all-rounder, you have access to free CRM, a live chat feature and email marketing tools. It is good for social media, blogging and SEO. Manage and monitor your email campaigns, social media content and Calls to Action. Having all this in one place makes your campaign planning and managing easier.
Use HubSpot to manage your time better and see all the important parts of marketing and promotion all on one platform.
MailChimp is an email marketing tool which can be integrated with many Apps such as Unsplash, WordPress and Facebook. Easily send automatic email campaigns and get answers to your questions with self-service support options. It comes with email templates and an easy to use drag and drop feature so you can create visually appealing emails with ease.
This tool is great for creating email campaigns and tracking your open and click-through rate, not to mention the huge range of integrated Apps available. You are quite literally spoilt for choice.
That rounds up my top 7 marketing tools to make life easier. Even if you just use one of these options you will see a difference to your workload and ability to plan ahead of time.
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