Merlin leads the way for PYO

Contribution by Owen Gleadall

Posted by Courtney Hodgson on May 17, 2021

During the first lockdown Merlin led the way with its innovative Pick Your Own voucher scheme. Merlin helped fruit farmers set up their own ticketing site which allowed customers to book a time slot and pick fruit all the while following social distancing measures. This innovative approach has earned Merlinsoft many awards including SME News' UK Enterprise Award for: Most Innovative Ticketing Tech Solution 2021: PYO Voucher Picking System.

Get set up in 7 easy steps

Step 1- You visit Merlin's online bookings platform and create your very own booking and ticketing website. You can use all your own branding, graphics and corporate identity so that it is YOUR farm you are promoting.

Step 2- You then allocate the appropriate times when people can come and pick fruit. You also need to identify the number of people per session that can arrive.

Step 3- This can be done automatically as, if you wanted 50 people every 15 minutes from 10:00 a.m. to 5:00 p.m. you could enter the session time, allocate the total time available and the Merlin system will automatically create all the individual booking slots for you in a few clicks.

Step 4- You then have to decide when you are going to open and what days of the week you are open. This is also very useful as, if the weather is not very kind and fruit is not ripening as expected, then it is very easy to remove days from the schedule until you have enough fruit again.

Step 5- Once this is done you set the price for the various vouchers available. This can be by both fruit type and punnet size as required.

Step 6- The next step is to set up a payment gateway so that payment is taken when the bookings are made. If you already have a service provider it is very easy to link it into the system. If you haven't got one then you can create one as part of this process.

Step 7- Finally you need to link this new platform on to your own website so that all bookings will come directly from you, thus maintaining that link from your farm to the public. It also gives you opportunities for other marketing activities and offers while they are on your website. 

Have a go and see how easy it is! Build your own FREE ticketing site.

Watch the video to see how your customers make a booking.

Key points

🍓 Quick and simple to set up your own ticketing site

🍓 Use your own branding

🍓 Control crowd sizes

🍓 Maintain social distancing

🍓 Get your delicious fruit picked with ease

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